We collect data associated with listening behaviour, whether it’s PPM or stream, and makes perfect use of it for you as a broadcaster, podcaster or other creative.
GetReach provides tools for your strategic development of your audio content, clustering music and/or speech content.
We merge data sources and finds were the passion is and how you should compose and combine the content in listening behaviour groups and in different day parts.
Already before ChatGPT was launched we made a proof-of-concept where end users could upload podcast episodes and get visualized results of their podcasts.
The audio file is first transcribed from the podcast to text. The podcast is then divided into short sections where each piece is classified with regard to topic and sentiment, i.e., whether the feeling is negative or positive.
Find out more about our cooperation with Softhouse and the POC we made with them in 2022.
Henrik has worked with commercial and non-commercial radio for the last two decades.
He has worked with music and content from the ground up, ranging from imaging studies and creation, to content- and music analysis and music curation.
His last position was as Head of Innovation at Swedish Radio
Valbygränd 10A, 216 13 Limhamn, Sweden
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